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How It Began

Kevin, February 28, 2024February 28, 2024

Nearly 35 years ago, long before the internet and email, the fastest way to transmit a drawing to someone far away was facsimile, commonly called a fax. I had recently graduated from architecture school and was living in my parent’s basement near Atlantic City, NJ. when I started collaborating remotely with one of my closest college friends, who had relocated to Los Angeles.

Our biggest challenge, being four time zones and 2,500 miles apart, was how to share design ideas quickly and concisely. The fax machine became our most valuable tool. At first, we faxed sketches back and forth as designs developed. But we soon realized that to share complex 3D ideas required physical modeling. This was at least a decade before computer 3D modeling.

To facilitate fast 3D ideas, we developed a process of quick sketch modeling (rapid prototyping), instant photos, and faxing. The only instant photo option at the time was Polaroid. My design partner borrowed a Spectrum camera from the art department at the University where he was teaching, and I purchased a ProPack, one of the last peal-apart film cameras Polaroid made.

Although the instant photos were vital to our architectural design collaborations, my pack camera really became an essential part of my photographic design expression. In the mid-nineties I was visiting an art gallery in Charlotte, NC and discovered peal-apart image transfers. I had never seen anything like them, and I was hooked.

As part of its decline, and ultimate demise, Polaroid ceased production of peal-apart film more than fifteen years ago. And although Fuji continued making it, they too stopped in 2018. I still have a dozen or so boxes of peal-apart film, but my instant photo interests have shifted primarily to integral film. I own a number of vintage and new cameras – a refurbished SX-70, a Now, a Sun 600, and the newest Polaroid I-2. There’s something special and interesting about each one.

My goal with this blog is to provide a behind the scenes view of my Polaroid journey, its ups and downs, along with thoughts and insights about product, craft, strategy, events, activity, and more. I hope it can be an analog refuge in a digital world, and a place that provides something of value.

Polaroid Story image transferjourneypack filmpolaroid

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Artist Bio:

Kevin O’Donnell is an architect and amateur photographer who spends equal time, when not traveling, in Los Angeles and New York City. Since 1990, his preferred photographic medium has been Polaroid film shot with both vintage and new cameras. His subjects are focused on where his interest of architecture, layered space, graphic design, color, pattern, texture, and Pop Art all blend. As half of the design collaborative Form:uLA Dimension Lab his hand drawings and physical 3D models are in the permanent collection of the San Francisco Museum of Modern art and in private collections. In 2024, his photos will be part of group shows in Brooklyn and San Francisco in the U.S., and Bonn Germany, Paris and Arles France, and Bologna Italy in Europe. Earlier this year he completed a project for Polaroid exploring color specific subjects as part of their collaboration with Pantone for the limited edition 2024 Color of the Year film. The retail design firm he founded in 2009, Thread Collaborative, is an award winning studio with projects throughout North America, in Southeast Asia, and in the United Kingdom.


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